Improving Chinas Image Through Advertisement - 1048 Words

4.2 Creative advertising to create the image of a strong brand Research Question 2: Can China create international advertisements that would be conducive to advancing its global image and make use of soft-power? It has been well established by marketers and economists that a successful ad campaign is able to localize to the target audience and communicate messages in-line for the respective society. Advertisements often sell more of a â€Å"concept† of an ideal goal—that concept can vary slightly or dramatically from country to country, but its importance is undeniable. For example, the company, Kentucky Fried Chicken, owned by Yums Food Crops previously dominated in China, where the fast-food market is now worth $174 billion, and†¦show more content†¦Chinese companies must also find a means to balance marketing capacity and maintaining its unique identity and simultaneously encoding the message in such a fashion that it should be easily decoded by target audi ences. An example of this would be exercises programs such as Birkam Yoga; a hot yoga program was created by Bikram Choudhury. Yoga traditionally originates from India, but has managed to seep its way into the crevasses of societies around the world—from the United States to South Korea. Most Yoga advertisements focus on the increased health benefits of the exercise, which is a matter of prime importance in many nations regardless of cultural customs, because of clever marketing focused on a matter of international interest, Yoga programs have managed to sell while keeping a unique identity. China is a nation with a dynamic and rich history—over 5,000 years’ worth in fact. This works to both China’s advantage and disadvantage. It has been noted that the most profitable films China-related tend to be kung-fu films, while such films are not a holistic representation of the nation from past to present, it does provide precedence for ways to integrate a traditional culture with international societies. Directors such as Zhang Yimou and kung-fu celebrities such as Jackie Chan and Jet Lee are as much a part of China’s cinematographic history as the worlds. Films such as Ang Lee’s Crouching Tiger, HiddenShow MoreRelated1.1 Company’S Goal. Oppo, As A Leader Of China’S Mobile1265 Words   |  6 Pagesas a leader of China’s mobile industry, is dedicated to provide customers with the most advanced and delicate smart phones. While exploiting the function of well-operated mobile, they are also aspiring after fair and artistic shape. The company’s primary objective is constantly improving the popularity of their bran d, which is conducive to set customers â€Å"Young, Fashionable and International† brand images. Besides, they want to attract more customers to be faithful via the brand images. And the company’sRead MoreStrategy Formulation And Implementation Of The Internet Industry1624 Words   |  7 PagesTencent was founded in November, 1998. It has grown into one of China’s largest and most used Internet service portal. Since its establishment over the last decade, Tencent has maintained steady growth under its user-oriented operating strategies. On June 16, 2004, Tencent Holdings Limited (SEHK 700) went public on the main board of the Hong Kong Stock Exchange. The mission of the company is to enhance the quality of human life through Internet services. Presently, Tencent is providing value-addedRead MoreInvesting in Real Estate in China2780 Words   |  12 PagesChina is a developing country that has a great opportunity for foreign investors 5to establish their interna tional business and make profits. China has a booming investment market and based on our research, the Livecast states that China’s investment environment is improving in recent years. Take an example from the Livecast, many enterprises transferred their business to China and trying to reduce the investment loss during the economic crisis in 2008. As the news from The China Post indicates, â€Å"ChinaRead MoreAnz Case Study4399 Words   |  18 Pagesprestigious brand image. Management of processes and outcomes is essential in the delivery of services through effective customer service in order to gain market share and a loyal customer base. The solutions put together focus on ANZ’s corporate presence and operations in wholly owned branches. Information was sourced from various journal articles and textbooks. Changes in Chinese political and economic constraints in the future create limitations to the report, which is based on China’s current circumstancesRead MoreUber2988 Words   |  12 Pagesin the following June. The app allowed users to summon a car to pick up them where they are, and take them to the destination. In February 2014, Uber cracked the world’s largest transportation market in China. Through the expansion in large cities, under the fierce competition in the China’s taxi market, ride-hailing service provided by Uber achieves great success and obtains consumer’s loyalty while faces lots of problems respectively. Objectives Individual Objectives Uber’s chief executiveRead MoreExecutive Summary Essay3031 Words   |  13 Pagesbrands. Adidas offers its products through three different brands, which are Adidas, Taylor Made Adidas Golf, and Reebok. Reebok was recently purchased by Adidas in 2005 and really took Adidas to the top of the industry (Adidas to Buy 2012). Design Goals Innovative design teams seek to help athletes of all skill levels achieve peak performance with every product brought to the market. The goal is to continuously improve the quality, look, feel and image of the products. Every design is developedRead More: Country Risk and Strategic Planning Analysis2810 Words   |  12 Pagesflow by using management teams and company employees to the best of our abilities by first having a inventory manager for all distribution centers and having a warehouse manager taking a tracking of each shipment that is being received and exported through the company. There will also be a list of suppliers that the company is distributing to allowing all management and team members to see where and when the shipment will be delivered. The environment associated with the import and export of primaryRead MoreA History and Case Study of Toyota6060 Words   |  25 Pagesoverseas production networks have 50 foreign located in 27 countries and regions (Not included Japan). In addition, Toyota has also sold more than 170 countries worldwide. More than that, Toyota also aims at order to provide environmentally product and through all the business activities to create a better living environment more comfortable and more prosperous community life. ï  ¬ Development in China The Toyota Group and its Japanese Supplier companies have 63 joint or cooperative ventures in China. TheRead MoreMarketing mix of haier group2094 Words   |  9 PagesMarketing Mix of Chinas Haier in the US Introduction With the process of globalization, many transnational companies have been searching for their target market in other countries all over the world. Through the introduction of successful experiences of chinas Haier in the US market, the article tries to reveal some key elements in marketing strategy. Moreover, the article concentrates on analyzing specific aspects of marketing mix, including product, pricing, communication, and distributionRead MorePepsi Global Marketing Strategy6949 Words   |  28 Pagesmarkets and they want to sell to China’s fast-growing middle class. The money will go towards bigger manufacturing capacity, Ramp;D, and building Pepsi’s sales force in order to broaden product distribution (Madden, 2008 November 10). But that wasn’t the only recent investment. Benjamin Li notes that in May 2010 PepsiCo announced they would invest $2.5 billion in China over the next three years, which would be used to build food and beverage plants, especially i n China’s western regions (2011 April 23)